One quick review of the financials and it's easy to see that Under Armour (NYSE:UA) is lacking in the footwear and International areas and especially when it comes to basketball sneakers. While it might not seem obvious that the high flying sports apparel firm would need the marketing might of NBA superstar Kevin Durant, the numbers in those categories compared to Nike (NYSE:NKE) suggest otherwise. Under Armour continues to grow revenue at a near 30% clip so it seems counterintuitive to think the company needs any marketing help. Where it lacks in International markets and basketball footwear, a NBA superstar could quickly help improve brand recognition. If one assumes that 80% YoY International growth is a problem. According to sources, Under Armour has offered Durant a 10 year contract for between $265 to $285 million that Nike now has to match or risk losing the MVP. The yearly amount of around $27.5 million would easily surpass the roughly $21 million the Oklahoma City Thunder will pay him annually to play the next two seasons. The footwear and apparel deal with Under Armour reportedly includes some other incentives such as stock incentives, a community center built in his mother's name and the close proximity of their headquarters to where Durant grew up. In reality, investors don't really care why Durant would want to sign with Under Armour. The important details are the benefits of signing him for a hefty sum of money to the brand including the fact his KD brand generated $175 million at retail last season. Reviewing the last quarterly report, the management team was highly focused on growing the footwear and International segments. These segments trail sportswear by a long shot and when counting only the basketball shoes portion of footwear, the combination counts for less than 10% of revenue. International PotentialIn Q214, international revenue grew 80% YoY to reach $51.6 million. International revenues only accounted for 8% of net revenues at Under Armour. A very small level for a well established brand expected to reach $3 billion in annual sales in 2014. This is where the comparison with Nike comes into play. Nike has a vastly different global span that Under Armour aspires to match in the future. Nike obtains over 53% of quarterly revenue from International locations. In fact, the sports apparel leader gets more than 10% of revenue from the Western Europe, Greater China, and Emerging Markets divisions. (click to enlarge) The real key take away from the above table of the divisional revenues at Nike is that International and footwear matter the most. Basketball ShoesThe estimates suggest that only 1% of Under Armour revenue comes from basketball shoes. Clearly Kevin Durant would solve that problem in a heartbeat with Nike producing $175 million in sales last year from the superstar. On top of that, Nike obtains a majority of revenue from footwear and a significantly larger amount than the $109.5 million Under Armour did in Q214. From the table below, one quickly sees why Under Armour would target a basketball star. Outside of sports apparel that the company already has covered, running and basketball are the higher revenue generators for Nike. On top of that, the table in the above section showcases how the main revenue generator for Nike is footwear with apparel secondary. (click to enlarge) ConclusionSure Under Armour spending around $27.5 million annually on Kevin Durant seems extreme with the amount equaling roughly 10% of the marketing budget, but his addition helps accelerate a couple of weak categories. The global nature of basketball will help raise awareness outside the US, while his basketball shoes would make Under Armour a legitimate threat in that category. After the recent run, it's a little late to buy the stock trading at nearly 60x forward earnings. A deal with Kevin Durant that ultimately helps grow the brand internationally and within the basketball category makes the stock one to own on dips with years of strong growth ahead in those underserved categories. The information contained herein is for informational purposes only. Nothing in this article should be taken as a solicitation to purchase or sell securities. Before buying or selling any stock you should do your own research and reach your own conclusion or consult a financial advisor. Investing includes risks, including loss of principal. (More.) Men Nike Free Run 2 Green White Turquoise ,Nike Roshe Run PRM Women Red White Sail Quilted Nike Free Run 3 Anthracite Gray Reflect Silver New Green Women Men Nike Free Run 4.0 V2 Dark Grey Cool Grey Volt Women Nike Free Run 3 Hot Punch Pink Grey Nike Roshe Run Hyp Women Grey Pink Quilted Nike Roshe Run Hyp Women Grey Pink Quilted Women Nike Free Run 3 Wolf Grey Green Men Nike Free Run 3.0 V4 Wolf Grey Game Royalblue Wolf Grey Men Nike Free Run 3.0 Total Orange Neon Reflective Silver Wolf Grey For the second Test series in a row, David Warner will top the run scoring charts.The steadying influence of partner Candice Falzon was credited as the spark that helped Warner turn his life and cricket career around after punching England batsman Joe Root in a Birmingham bar last year.Falzon helped Warner fire in the 2013 14 Ashes and compile 523 runs across the five Tests, and has been alongside him for the three Test series in South Africa where he's scored 543.But it was a more personal source of motivation Warner drew on as he took his career best form to a new level and belted two belligerent centuries in the series decider at Newlands.In the space of 15 seconds in a radio interview, Warner had put his foot in his mouth while discussing the opposition's reverse swing in the second Test.Warner was fined by the ICC, punished by his own team, sternly criticised by the opposition and pilloried by many pundits.The 27 year old made amends the only way he knows 30 boundaries and 280 runs spread across two typically free flowing innings."When there is a little bit of pressure on, I do find another gear. It does help me sometimes," Warner said."The other thing is that when I get out there and they start giving me a little bit of banter, I love that."If they are not going to talk to me when I am out there, I will try to niggle them."I love it when they come at me, it is a challenge."Vernon Philander huffed and puffed and a hamstrung Dale Steyn tried his best, but the top two bowlers on the ICC's Test rankings both failed to halt Warner's momentum in either knock. Men Nike Free Run 2 Green White Turquoise,That's a great statement if you have hundreds of millions of dollars to burn on developing a product and then seeing if there is a demand in the market. But just in case you are not at that financial level yet, try out this lower cost option that is very profitable. The truth is that if you go crazy spending a fortune to develop a spectacular new gadget that you (and only you) think is going to sell like crazy and then figure out that the market doesn't want it, you are left with a great product and an empty bank account. Although a few people do get lucky, you should first rely on what's proven to work for the majority of the people rather than the tiny few. That's only logical. Let's say that you were obsessed with the idea of developing a gadget that gives you the ability to make a stone skip 20 times on a lake; you may enjoy it immensely because you love to watch a stone skim the surface of the water. However, just because you like the idea doesn't mean anybody else would like it. You may find one or two weirdoes in the country that would buy your gadget. But I haven't seen any magazines, news articles, or online discussion forums that express any demand for such a product. My friend who makes a living with his internet business on E Bay recently invested $20,000 on antibacterial shoes. He was so enthusiastic about them and selfishly thought that just because he liked them, then so will everyone else. He didn't do any market research about the demand of these shoes, but he had no doubt in his mind of his upcoming success with these shoes because he absolutely LOVED them. Then reality hit, nobody was buying and he lost big money. But he was still enthusiastic about the shoes because (I assume) he no longer had yellow foot fungus and his feet must have smelled great! Totally ignoring the market again, my friend still had his selfish point of view and shockingly reinvested yet another $20,000 to go at it again! After all, it's a great product and everyone should want them! Yeah the people should want it, but they didn't buy it! And, as you have already guessed, my friend lost lots of money again. Your passion for your product should NEVER blind you to what the market is telling you! To put it simply, you won't make any money with your internet marketing business if only you (and nobody else) thinks that your product is a genius idea! Notice that you are not an internet business or an online business.
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Boots have been a big fashion item now for a good number of years and most women have at least two pairs. Ankle boots are great with jeans, especially if they have a little heel and long boots are great during winter. Many women wear boots more than they wear shoes because there are some really great styles around now. Most female must have a pair of small heeled footwear inside their wardrobe. Though these do not have the same attraction as high heels and aren't as comfy as flat footwear, they are idea for certain situations like a job interview.
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